The Souks of Marrakech are a unique place in the world. It is unthinkable to travel to Marrakech without visiting the Souk. The largest in the Kingdom of Morocco, the Marrakech Souk has existed for 8 centuries, shortly after the city was founded 1,000 years ago. In the past, venturing alone into the souks was considered a bold act of courage. But since the introduction of a tourist brigade, harassment in these alleys has ceased. A major tourist attraction, the Souks of Marrakech captivate us with their vibrant colors and constant hustle and bustle. Tips, info, and advice for your visit – here’s the recap!
Practical information about the souks of Marrakech
By definition, a Souk, in Arabic, is a temporary outdoor market. Originally organized by trade or technical sector, the souks bring together guilds based on profession.
A major tourist attraction, the Souks of Marrakech are an exceptional showcase of Moroccan craftsmanship, which remains extremely dynamic. The Marrakech souks do not have fixed hours, but generally, they are open every day from 9 am to 8 pm, sometimes until 9 pm.
There are 18 souks in Marrakech, specializing in the following fields: Leather, Babouches (slippers), Carpets, Copper, Jewelry, Wood, Spices, and Dyeing among the most famous, but also Musical Instruments, Wool, Basketry, Pottery, Flea Markets, etc.
Tips for your walk through the Souk
Finding your way in the souk of Marrakech
✅ 🗺️ Try to get a map of the souks to avoid wasting (too much) time. If you don't have a map or GPS, official signs have now been installed 3 meters above the ground at many intersections.
✅ 📱 The ideal option is to have an internet connection for your trip to the souk. Waze remains the most accurate GPS for navigating the very narrow alleyways of the souk.
✅ If you're lost, try asking for directions in a permanent shop. Passersby in the street will certainly show you the way, but they may take the opportunity to ask you for money in exchange for this service!
Buying items in the souk:
✅ It's better to be accompanied by a Moroccan friend if you want to make purchases. They will likely get you much better prices than if you negotiate alone (without questioning your negotiation skills 😉).
How much time should you allocate for a visit to the souk?
A typical visit to the souk for a good artisanal immersion usually lasts between 2 and 4 hours. The duration of your visit also depends on your personal interests and can extend to more than 2 days if you want to explore a significant portion of the alleys.
The ideal way to visit the souk is to go several times to experience the unique atmospheres at different times of the day. It is generally recommended to visit in the morning, especially during the summer when the heat can make the tour unpleasant. It is also advisable to visit the souk in the late afternoon. In the evening, the Jemaa el-Fna square comes alive and transforms: storytellers, entertainment, street snacks... it's a real visual spectacle, but you should be prepared for the crowds 😂
Vigilance in the Souk
Beware of touts and fake guides. Throughout the souks, you will encounter fake guides who offer to accompany you to find good deals. These individuals are usually in cahoots with certain shops and receive a commission on the purchases made by the tourists they bring.
In Marrakech, fake guides are closely monitored. The tourist police, who are heavily present in the city, enforce strict control, especially around the Jemaa el-Fna square, a popular spot for visitors. These agents ensure the safety of tourists and regulate local activities, thereby reducing the risks associated with unofficial services. Their presence deters illegal practices and ensures a smoother experience as you explore the city.
Despite the presence of police, it is still essential to be vigilant with your personal belongings, especially in crowded areas. The high volume of people in the souks and around popular spots like Jemaa el-Fna can create opportunities for pickpockets and petty theft. Always keep a close eye on your valuables, use secure bags, and be cautious of your surroundings to avoid becoming a target. The police are there to assist and maintain order, but staying alert will help ensure a safe and enjoyable visit.
How to Negotiate in a Souk in Marrakech
Before heading to the souk, research the value of the items you're interested in to get an idea of local prices.
Visit multiple vendors to compare prices before making a purchase and negotiating.
Let the seller state the price first and avoid setting a price yourself.
Adopt a slightly disinterested attitude towards the product, pretending that the item is not essential (even if you've spent 2.5 hours searching for the perfect item 😂).
Be prepared to negotiate by starting with an offer around 50% below the initial price and work towards a compromise.
If the vendor rejects your offer, don’t hesitate to walk away; they might call you back with a better price.
Bundle your purchases to get better prices and use a calculator.
Remember that negotiation should be fair for both parties.
Learn a few words of Moroccan Darija to facilitate communication and show respect for the local culture.
If you can’t reach an agreement with the vendor, thank them and leave their shop. There's a good chance you'll find the same item with another vendor who might be more flexible.
Remain Polite and Courteous in All Situations
During your visit, expect to be approached frequently by vendors trying to present their products. While this can be a bit annoying, it is an integral part of the souk's charm. Practice saying "no" firmly while staying smiley, and keep your composure in the face of persistent touts and sellers.
Must-Visit Spots During Your Walk Through the Souk
The souk is vast, and the maze of alleys can easily lead you to different corners of the city. While much of the joy comes from freely exploring these streets, having a few landmarks can enhance your experience. Here are some suggestions to suit all tastes:
La Terrasse des épices
To get there, enter the alleys from the Bab Doukkala side and follow the long shopping street that starts from the Royal Palace and leads you to the heart of the medina. Don’t hesitate to ask for directions!
You’ll then arrive at a lively courtyard surrounded by numerous shops. Go up to the first floor to explore the designer gallery, and continue to the rooftop to enjoy the expansive terrace of the restaurant. From there, you can admire a breathtaking view of the medina rooftops with the famous Koutoubia in the background.
L'avenue Prince Moulay Abdellah
Avenue Prince Moulay Abdellah, often referred to as "Avenue Prince," is one of the main thoroughfares in Marrakech. Located near Jemaa el-Fna square, it is known for its numerous shops, restaurants, cafes, and art galleries. This bustling area also attracts many vendors selling various items, including counterfeit shoes.
On the parallel street, behind the Jemaa el-Fna park, there is a gathering of horse-drawn carriages offering city tours. It is also on this avenue that you will find Hotel Ali, known for offering favorable exchange rates.
La Place des Ferblantiers
Place des Ferblantiers is a must-visit spot in Marrakech, located near the El Badi Palace and not far from the Jewish Quarter, the Mellah. This square is renowned for its artisans working with metal, primarily tin, creating traditional decorative items such as lanterns, trays, and other typical Moroccan utensils.
The square offers an authentic, artisanal atmosphere where you can watch the craftsmen at work and discover a wide variety of handmade products. It is also an ideal place to relax in one of the nearby cafes while enjoying the view of the lively daily activities of this picturesque square.
It’s a perfect location for craft enthusiasts looking for unique and high-quality souvenirs.
For those looking to enjoy the souk's atmosphere from a rooftop terrace with alcohol, Kosybar is an excellent choice. It’s one of the few restaurants with an alcohol license that offers affordable prices. Located near El Badi Palace, it provides a great setting for a pleasant moment with its Moroccan and Asian cuisine.
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